Jost Zetzsche Tool Kit

Sunday, July 08, 2007

Need to educate the client - 2

Need to educate the client - 2

The other day a new client of mine called me to his place for discussions. It seems he wanted a menu translated from English into German as well as into French. He represents a 4-star hotel, here in Chennai.

The requirement for translation into French was straight forward enough. He wanted the entire menu translated. But for translation into German he wanted to economize. He told me that the new menu in English was just a slight modification of the existing menu, whose German translation was already with him. I was to translate only the modifications. I asked him to give the modifications in a different color font. He agreed and emailed me the English menu.

I took up the French translation first and sent him the finished translation. Then I took up the second part of the assignment and then sent him the German translation duly incorporated in the original English menu. All he had to do was to copy paste from the existing German version the entries into the new menu so that he can get at the revised menu in German.

Here he ran into rough weather. It seems that the new menu in English is a fully revised one and bore no resemblance to the original version in matters of sequence or even formatting. He quietly sent me the old German version and asked me to insert the suitable German translations into the new revised menu.

I refused. I told him that this is entirely a different work and as the German words already exist and my work was just to hunt them and put them in proper places in the new English menu, this work was not susceptible to straight forward word counting. I suggested that I come to his place, sit with the manager in charge of the menu and put the words in proper places, carrying out any further modifications in the format as might be found necessary by the manager at that time. After hearing my hourly rates and learning about the minimum billing for two hours as well as other conditions such as to- and fro taxi fare plus food while working, he became quiet. Though the conversation was being conducted over phone, I could almost hear his mental gears moving around and meshing into place. He quietly asked me about the possible additional cost were I to translate the entire menu into German, not bothering about the old translation. Here there was no problem as I was already aware of the full word count of the English menu, on which I based my bill. The difference was not much and he said he would let me know. That was yesterday. He is yet to give me his decision. But the reason for my posting this rests elsewhere.

Trouble comes with clients, who try to cut corners and economize. I will not blame the person negotiating with me as he is just an employee of the organization in question and his instructions are just to get the work done at the cheapest price. So the client goes into rigmaroles to restrict the work. He forgets that by just getting the entire package translated, he saves a lot in terms of time and avoidable botheration. Let me give a few examples.

One officer negotiating with me said that his Director knows French and at a pinch he can very well look after the visiting French expert. Hence I should reduce my rates. I just took a few minutes to demolish his assumption. The French expert was supposed to work with the Indian workers giving them training. Did the officer expect that the company's top official will sit with them and do interpreting? I told the officer that that person was expected to manage the company on the whole and not lose himself in a lower-end job as far as he was concerned. The officer quickly agreed and we proceeded with the rate negotiation.

In another firm, there was a bunch of German drawings. The officer entrusting the work to me marked a few words in each sheet and told me to translate just them as he understood the other words. I obliged without argument as it was a job paid on an hourly basis, finished the work as instructed and got paid. The trouble was, the concerned officer left the company soon afterwards. His successor was not so knowledgeable and he wanted the meaning of words that were left without being translated. You guessed it correctly. It was just another work for me. Needless to say, the company ended up paying me much more.

Here is one place, where you have to educate the client. But then many clients do not appreciate such talks. They are the real losers.

I will come up with more in the next instalment.

N. Raghavan

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